The client wanted to introduce ecommerce to a mobile audience while improving brand and experience design opportunities on the site. Through the course of the project we encouraged the client to reinvest that money into a newly redesigned shopping cart and checkout funnel. Over the course of the project we proposed an improvement schedule which would allow the client to iterate on the site to eventually get their desired features.
“I can't believe how good the site looks. Its completely different and it actually looks like it was professionally done.”
It was a quick project with a brief discovery portion and some rapid prototyping.
One for the pitch and two for the dev team. One desktop, one mobile.
Bags. So who knows what the actual number might be.
As part of the original scope Target wanted to enhance the path to purchase for the user. For one, they wanted to add a way for users to purchase product off the mobile site. Second, they wanted to add a new questionnaire experience which would help users self identify what kind of glasses they needed to buy. We took steps to analyze the data we had and conduct some preliminary interviews with people looking to purchase glasses.
After reviewing site analytics, interviewing customers currently engaged in the process of buying glasses we determined that the questionnaire was not the vital part of the project we assumed it was. We put our thoughts together and pitched a change in product scope from creating a visual questionnaire to redesiging the cart experience as it pertained to adding product to the cart.
That way when we created a better way to find product we also had a better way to buy it. Win, win.
